Company
With more than 45 years of business experience as an accountant, real estate broker, and owner of a technology and marketing company (BargainBook.Coupons), I bring a unique perspective that combines financial discipline, market knowledge, and advanced IT solutions. This background ensures that every marketing investment is approached with accountability and designed for measurable results. Today, my focus is a booklet-style coupon program that puts local businesses in front of qualified buyers in a way that is both effective and affordable.
Analysis
According to the Direct Marketing Association (DMA), direct mail continues to generate some of the highest returns on investment in the industry, with average response rates around 4.4%. Our full-color, 4-process coupon booklet is delivered to single-family homes of high-income earners for just a few pennies per household, making it one of the most cost-efficient ways to drive real engagement. Businesses gain premium exposure in a polished format, while homeowners receive valuable offers they can use immediately—creating a win-win that builds brand loyalty and revenue.
| Response Rate (DMA Benchmark) | Calls/Responses (7.5k Households) |
|---|---|
| 2% (Conservative) | 150 calls |
| 3% (Typical DMA Average) | 225 calls |
| 4.4% (DMA Industry Benchmark) | 330 calls |
| 5%+ (Strong Offer) | 375+ calls |
*Figures are estimates only. Actual results depend on offer strength, season, and follow-up.
Based on Direct Marketing Association benchmarks.*